Managing the Value of Customer Relationships powered by EdX –Online Program

Offered by: edX

College credits:

Course length: 6 Weeks

Overview

Learn how to identify your most valuable customers to develop and implement customer-centric strategies.

The edX - Guild Experience:
All edX courses, MicroMasters and XSeries in partnership with Guild are offered as an enhanced program to promote successful completion of course and relevance to professional goals. The three-month program includes:
  • Full access to course & content components for extended time - though expected duration of courses vary, all students will have access to content for three months to ensure you can fit the course into your busy life
  • Credential upon completion of each course - credentials matter today, to help you stay current at work, learn a new skill, or expand your professional growth
  • Network of peers - connect with colleagues around the country in an easy-to-use forum to engage in professional and academic topics
  • Community coach - professional coach right at your fingertips. Interact with with a Master's degree coach who provides 1:1 and group coaching to help you stay on track  
  • Weekly events - webinars, study sessions and virtual group coaching to discuss student-driven topics 
  • Resource hub - videos, articles, tracking tools and content around relevant content like time management, leadership development and leveraging credentials at work

Curriculum

Did you know your best opportunities for growth may not lie solely in developing new “blockbuster” products or services? They may instead be found by focusing on your existing best customers — and finding new customers with similar behavioral tendencies. Created by Professor Peter Fader, a world-renowned thought leader on marketing analytics and co-founder of Zodiac, a predictive analytics solution built on the breakthrough consumer behavior models developed by Professor Fader, this marketing course is designed to help you identify your most valuable customers and maximize their strategic value.

You might have the data and the technology to track your best customers, but how can you meaningfully differentiate them from the rest? How do you align your operations around them? And how do you create and sustain competitive advantages from such practices? In this course, you’ll radically rethink how you develop and implement customer-centric strategies that you can apply to your existing customers today. You’ll also gain valuable insights into how to apply performance metrics and rethink product development processes in order to meet the needs of your most valuable customers.

Cost and Schedule

Guild provides reduced cost education for working adults. We’ll help you have an affordable path to move your education forward.

Cost

Schedule

Why Guild

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Affordable

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Flexible

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Supported

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The Lifelong Learning Credit (up to $2000) and the American Opportunity Tax Credit* (up to $2500) are both available annually to U.S. students.

Guild negotiates reduced tuition with partner colleges and programs, giving you affordable options from the start.

​Guild works with your employer to offer corporate tuition assistance to qualified employees.

Guild is committed to reduce the cost of higher education for hard-working adults. We'll help make an affordable path to move your education forward.​

* The American Opportunity Tax Credit is only available for eligible students in undergrad or master's degree programs. All other funding categories are available for all eligible students. Please check with your individual employer to verify your eligibility.

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"My General Manager says that he's seen a lot of development and changes in how I manage... I would recommend this 10/10 to anyone."

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Shania | Service Manager | Chipotle

Student in Guild's Management Training Program, starting her degree at CSU Global in 2017

Fife, Washington

"I want to graduate with a Bachelor's in Special Education before my oldest daughter graduates high school in 2020! My kids are my support and they think that mom going back to school is amazing!"

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Chavonne | Paraprofessional | Denver Public Schools

B.A. in Special Education (K-12) at Western Governors University

Denver, Colorado

"Guild’s programs and services are practical and transformative. I am very thankful for Guild's on-going support and advice."

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Ming

Guild class alumna

San Jose, California

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FAQs

Frequently Asked Questions


Tell me more about Guild Education.
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Guild Education partners with employers to offer a variety of online classes, programs, and degrees from top-ranked universities that you can complete while working.

You will get support from a Guild advisor, who will help you find the right program, navigate the financial aid process, and provide you with personal college and career advising to help you navigate the college process from day one to graduation.

To give employees a variety of options, Guild partners with a consortium of universities and learning providers, including Brandman University, Western Governors University, Bellevue University, and StraighterLine, in addition to offering custom content. 

Benefits of partnering with Guild include:
  • A path to finish your degree or take graduate courses, at little to no cost
  • A personal college and career adviser to help you navigate programs and offerings
  • Online classes that allow you to work at your own pace
  • Relevant classes and programs designed to help you advance in your career
  • Credit recognition for past college credits and corporate credits towards your degrees

What are Guild's guiding principles?
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  • Students first: We're here to help you, and you come first in our world. In exchange, we expect you give your all and to support your fellow classmates.
  • We learn best by doing: Experimentation, learning by doing, feedback and reflection lay at the core of every learning experience with Guild.
  • Feedback makes us better, in fact, it’s a gift: Practice only makes perfect when we get feedback on how to improve.
  • Reflection is a need-to-have, not a nice-to-have: Reflection allows us to digest the learnings and feedback we’ve received.
  • Community matters: We’re all in this together and we expect all Guild members to appreciate the role we play in each other’s learning experience.