Selling Ideas: How to Influence Others, and Get Your Message to Catch On powered by edX –Online Program

Offered by: edX

College credits:

Course length: 6 Weeks

NEXT COURSE STARTS ON Apr 30, 2018

Overview

Word of mouth is 10x as effective as advertising, and companies are shifting more of their marketing dollars to social media and word of mouth marketing as a result. Small businesses and entrepreneurs want to help their businesses grow but don’t have the money for big marketing campaigns. Word of mouth can help them grow for less money. But for all these efforts to be successful, managers have to understand how to get people to talk and share.

This course provides a step-by-step guide to getting anything to catch on.

  • How does a product’s name, price, or other attributes change how people perceive it?
  • What makes ideas memorable and message stick?
  • How can we increase our influence and shape others’ behavior?
  • Why is word of mouth ten times as effective as traditional advertising and how can we get people to talk about and share our product or idea?
  • How can we leverage the power of social media and what are the right metrics to pay attention to?

You’ll learn the answer to these, and numerous other questions, while learning how all sorts of different businesses, from B2C to B2B, for-profits to non-profits, and large to small, have applied these insights to drive their success.

By the end of this course you’ll be able to craft contagious content, build stickier messages, leverage social media, and make any product or idea catch on. Whether you’re a budding entrepreneur, an employee in a big business, or leading a non-profit, this course will provide a roadmap to help you make your stuff more successful.

This course is especially useful for:

  • Marketing managers
  • Small business owners
  • Product managers
  • Entrepreneurs or start-up founders
  • Leading a non-profit
  • Social media managers
  • Advertising executives

This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.


The edX - Guild Experience:
All edX courses, MicroMasters and XSeries in partnership with Guild are offered as an enhanced program to promote successful completion of course and relevance to professional goals. The three-month program includes:
  • Full access to course & content components for extended time - though expected duration of courses vary, all students will have access to content for three months to ensure you can fit the course into your busy life
  • Credential upon completion of each course - credentials matter today, to help you stay current at work, learn a new skill, or expand your professional growth
  • Network of peers - connect with colleagues around the country in an easy-to-use forum to engage in professional and academic topics
  • Community coach - professional coach right at your fingertips. Interact with with a Master's degree coach who provides 1:1 and group coaching to help you stay on track  
  • Weekly events - webinars, study sessions and virtual group coaching to discuss student-driven topics 
  • Resource hub - videos, articles, tracking tools and content around relevant content like time management, leadership development and leveraging credentials at work

Curriculum

Word of mouth is 10x as effective as advertising, and companies are shifting more of their marketing dollars to social media and word of mouth marketing as a result. Small businesses and entrepreneurs want to help their businesses grow but don’t have the money for big marketing campaigns. Word of mouth can help them grow for less money. But for all these efforts to be successful, managers have to understand how to get people to talk and share.

This course provides a step-by-step guide to getting anything to catch on.

  • How does a product’s name, price, or other attributes change how people perceive it?
  • What makes ideas memorable and message stick?
  • How can we increase our influence and shape others’ behavior?
  • Why is word of mouth ten times as effective as traditional advertising and how can we get people to talk about and share our product or idea?
  • How can we leverage the power of social media and what are the right metrics to pay attention to?

You’ll learn the answer to these, and numerous other questions, while learning how all sorts of different businesses, from B2C to B2B, for-profits to non-profits, and large to small, have applied these insights to drive their success.

By the end of this course you’ll be able to craft contagious content, build stickier messages, leverage social media, and make any product or idea catch on. Whether you’re a budding entrepreneur, an employee in a big business, or leading a non-profit, this course will provide a roadmap to help you make your stuff more successful.

This course is especially useful for:

  • Marketing managers
  • Small business owners
  • Product managers
  • Entrepreneurs or start-up founders
  • Leading a non-profit
  • Social media managers
  • Advertising executives

Cost and Schedule

Guild provides reduced cost education for working adults. We’ll help you have an affordable path to move your education forward.

Cost

Guild students may pay as little as 0-10% of the published cost of a course or program by taking advantage of:
  • Tuition assistance benefits from your employer 
  • Guild's tuition discount, and no out-of-state tuition costs.
Talk to your Guild Education Coach about whether this program is eligible for funding from your employer!

Schedule

edX courses are 100% online and asynchronous, which means you can log in when it's convenient for you - from almost any place in the world with an internet connection. You'll be able to move through the courses at your own pace. Stay a little longer where you need or want more time, and speed through the materials that you master quickly.

Frequently Asked Questions


Tell me more about Guild Education.
+
Guild Education partners with employers to offer a variety of online classes, programs, and degrees from top-ranked universities that you can complete while working.

You will get support from a Guild advisor, who will help you find the right program, navigate the financial aid process, and provide you with personal college and career advising to help you navigate the college process from day one to graduation.

To give employees a variety of options, Guild partners with a consortium of universities and learning providers, including Brandman University, Western Governors University, Bellevue University, and StraighterLine, in addition to offering custom content. 

Benefits of partnering with Guild include:
  • A path to finish your degree or take graduate courses, at little to no cost
  • A personal college and career adviser to help you navigate programs and offerings
  • Online classes that allow you to work at your own pace
  • Relevant classes and programs designed to help you advance in your career
  • Credit recognition for past college credits and corporate credits towards your degrees

What are Guild's guiding principles?
+
  • Students first: We're here to help you, and you come first in our world. In exchange, we expect you give your all and to support your fellow classmates.
  • We learn best by doing: Experimentation, learning by doing, feedback and reflection lay at the core of every learning experience with Guild.
  • Feedback makes us better, in fact, it’s a gift: Practice only makes perfect when we get feedback on how to improve.
  • Reflection is a need-to-have, not a nice-to-have: Reflection allows us to digest the learnings and feedback we’ve received.
  • Community matters: We’re all in this together and we expect all Guild members to appreciate the role we play in each other’s learning experience.