Advanced Coursework: Digital Product Management Micromasters powered by edX –Online Program

Offered by: Boston University

College credits: N/A

Course length: 31 weeks

NEXT COURSE STARTS ON May 22, 2018

Overview

Education level: Master's degree preferred

About this Program
Product Manager is one of the hottest positions in the emerging digital economy.

The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.

In this Product Management MicroMasters program, you will gain hands on experience in:

  • Creating product roadmaps
  • Taking products from initial concept through user research, co-creation, and rapid prototyping
  • Agile and lean management practices for creating software and digital products
  • Social media and market testing methods
  • Applying perspective from best practices in platform based strategies.
The MicroMasters program concludes with two courses that leverage object oriented thinking, digital process capabilities, and data analytics tools to build “boundary-spanning” skills in running, measuring and adapting strategic experiments that may lead to novel products, business models and market growth.

Job Outlook
  • The average salary for Digital/Software Product Managers is $106,166. (Source: Burning Glass )
  • Career prospects include roles such as Product Manager, Product Life Cycle Manager, Marketing Manager, Product Line Manager, Innovation Team Lead, Entrepreneur, Director for Products, Business Development, Business Strategist
What You'll Learn:
  • Understand the principles and processes for developing product roadmaps
  • Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents
  • Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets
  • Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics
  • Life cycle management of products and services including versioning and pricing
  • Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
  • Understand the variations in the product management practices across different organizations and emergent digital markets
  • Alternative ways to drive digital business innovation in your company

Curriculum

Courses include:
  • Product Management with Lean, Agile and System Design Thinking 
  • Platform Strategy for Business 
  • Social Media Marketing 
  • Designing for Experimentation to Enhance Digital Business Innovation 
  • Business Analytics for Data-Driven Decision Making 
View syllabus / course list

Cost and Schedule

Guild provides reduced cost education for working adults. We’ll help you have an affordable path to move your education forward.

Cost

With tuition assistance, Guild students may be eligible to pay a fraction of the published cost to advance their education.

Guild students may pay as little as 0-10% of the published cost of a course or program by taking advantage of:
  • Tuition assistance benefits from your employer 
  • Guild's tuition discount, and no out-of-state tuition costs.
Talk to your Guild Education Coach about whether this program is eligible for funding from your employer!

Schedule

edX courses are 100% online and asynchronous, which means you can log in when it's convenient for you - from almost any place in the world with an internet connection. You'll be able to move through the courses at your own pace. Stay a little longer where you need or want more time, and speed through the materials that you master quickly.  
View syllabus / course list

Frequently Asked Questions


Tell me more about Guild Education.
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Guild Education partners with employers to offer a variety of online classes, programs, and degrees from top-ranked universities that you can complete while working.

You will get support from a Guild advisor, who will help you find the right program, navigate the financial aid process, and provide you with personal college and career advising to help you navigate the college process from day one to graduation.

To give employees a variety of options, Guild partners with a consortium of universities and learning providers, including Brandman University, Western Governors University, Bellevue University, and StraighterLine, in addition to offering custom content. 

Benefits of partnering with Guild include:
  • A path to finish your degree or take graduate courses, at little to no cost
  • A personal college and career adviser to help you navigate programs and offerings
  • Online classes that allow you to work at your own pace
  • Relevant classes and programs designed to help you advance in your career
  • Credit recognition for past college credits and corporate credits towards your degrees

What are Guild's guiding principles?
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  • Students first: We're here to help you, and you come first in our world. In exchange, we expect you give your all and to support your fellow classmates.
  • We learn best by doing: Experimentation, learning by doing, feedback and reflection lay at the core of every learning experience with Guild.
  • Feedback makes us better, in fact, it’s a gift: Practice only makes perfect when we get feedback on how to improve.
  • Reflection is a need-to-have, not a nice-to-have: Reflection allows us to digest the learnings and feedback we’ve received.
  • Community matters: We’re all in this together and we expect all Guild members to appreciate the role we play in each other’s learning experience.