Digital Product Management Micromasters powered by edX –Online Program

Offered by: Boston University

College credits: N/A

Course length: 31 weeks

NEXT COURSE STARTS ON May 22, 2018

Overview

About this Program
Product Manager is one of the hottest positions in the emerging digital economy.

The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.

In this Product Management MicroMasters program, you will gain hands on experience in:

  • Creating product roadmaps
  • Taking products from initial concept through user research, co-creation, and rapid prototyping
  • Agile and lean management practices for creating software and digital products
  • Social media and market testing methods
  • Applying perspective from best practices in platform based strategies.
The MicroMasters program concludes with two courses that leverage object oriented thinking, digital process capabilities, and data analytics tools to build “boundary-spanning” skills in running, measuring and adapting strategic experiments that may lead to novel products, business models and market growth.

Job Outlook
  • The average salary for Digital/Software Product Managers is $106,166. (Source: Burning Glass )
  • Career prospects include roles such as Product Manager, Product Life Cycle Manager, Marketing Manager, Product Line Manager, Innovation Team Lead, Entrepreneur, Director for Products, Business Development, Business Strategist
What You'll Learn:
  • Understand the principles and processes for developing product roadmaps
  • Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents
  • Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets
  • Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics
  • Life cycle management of products and services including versioning and pricing
  • Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
  • Understand the variations in the product management practices across different organizations and emergent digital markets
  • Alternative ways to drive digital business innovation in your company

The edX - Guild Experience:
All edX courses, MicroMasters and XSeries in partnership with Guild are offered as an enhanced program to promote successful completion of course and relevance to professional goals. The three-month program includes:
  • Full access to course & content components for extended time - though expected duration of courses vary, all students will have access to content for three months to ensure you can fit the course into your busy life
  • Credential upon completion of each course - credentials matter today, to help you stay current at work, learn a new skill, or expand your professional growth
  • Network of peers - connect with colleagues around the country in an easy-to-use forum to engage in professional and academic topics
  • Community coach - professional coach right at your fingertips. Interact with with a Master's degree coach who provides 1:1 and group coaching to help you stay on track  
  • Weekly events - webinars, study sessions and virtual group coaching to discuss student-driven topics 
  • Resource hub - videos, articles, tracking tools and content around relevant content like time management, leadership development and leveraging credentials at work

Curriculum

Courses include:
  • Product Management with Lean, Agile and System Design Thinking ($318)
  • Platform Strategy for Business ($318)
  • Social Media Marketing ($318)
  • Designing for Experimentation to Enhance Digital Business Innovation ($318)
  • Business Analytics for Data-Driven Decision Making ($318)
IMPORTANT NOTE: Pricing on the application will reflect only the price of the first course.
View syllabus / course list

Cost and Schedule

Guild provides reduced cost education for working adults. We’ll help you have an affordable path to move your education forward.

Cost

With tuition assistance, Guild students may be eligible to pay a fraction of the published cost to advance their education.

Guild students may pay as little as 0-10% of the published cost of a course or program by taking advantage of:
  • Tuition assistance benefits from your employer 
  • Guild's tuition discount, and no out-of-state tuition costs.
Talk to your Guild Education Coach about whether this program is eligible for funding from your employer!

Schedule

edX courses are 100% online and asynchronous, which means you can log in when it's convenient for you - from almost any place in the world with an internet connection. You'll be able to move through the courses at your own pace. Stay a little longer where you need or want more time, and speed through the materials that you master quickly.  
View syllabus / course list

Why Guild

Affordable icon

Affordable

Flexible icon

Flexible

Supported icon

Supported

Affordable infographic no pell

The Lifelong Learning Credit (up to $2000) and the American Opportunity Tax Credit* (up to $2500) are both available annually to U.S. students.

Guild negotiates reduced tuition with partner colleges and programs, giving you affordable options from the start.

​Guild works with your employer to offer corporate tuition assistance to qualified employees.

Guild is committed to reduce the cost of higher education for hard-working adults. We'll help make an affordable path to move your education forward.​

* The American Opportunity Tax Credit is only available for eligible students in undergrad or master's degree programs. All other funding categories are available for all eligible students. Please check with your individual employer to verify your eligibility.

Carousel left arrow

"My General Manager says that he's seen a lot of development and changes in how I manage... I would recommend this 10/10 to anyone."

Shaniaheadshot

Shania | Service Manager | Chipotle

Student in Guild's Management Training Program, starting her degree at CSU Global in 2017

Fife, Washington

"I want to graduate with a Bachelor's in Special Education before my oldest daughter graduates high school in 2020! My kids are my support and they think that mom going back to school is amazing!"

Chavonneheadshot

Chavonne | Paraprofessional | Denver Public Schools

B.A. in Special Education (K-12) at Western Governors University

Denver, Colorado

"Guild’s programs and services are practical and transformative. I am very thankful for Guild's on-going support and advice."

Testimonial  ming

Ming

Guild class alumna

San Jose, California

Carousel right arrow

FAQs

Frequently Asked Questions


Tell me more about Guild Education.
+
Guild Education partners with employers to offer a variety of online classes, programs, and degrees from top-ranked universities that you can complete while working.

You will get support from a Guild advisor, who will help you find the right program, navigate the financial aid process, and provide you with personal college and career advising to help you navigate the college process from day one to graduation.

To give employees a variety of options, Guild partners with a consortium of universities and learning providers, including Brandman University, Western Governors University, Bellevue University, and StraighterLine, in addition to offering custom content. 

Benefits of partnering with Guild include:
  • A path to finish your degree or take graduate courses, at little to no cost
  • A personal college and career adviser to help you navigate programs and offerings
  • Online classes that allow you to work at your own pace
  • Relevant classes and programs designed to help you advance in your career
  • Credit recognition for past college credits and corporate credits towards your degrees

What are Guild's guiding principles?
+
  • Students first: We're here to help you, and you come first in our world. In exchange, we expect you give your all and to support your fellow classmates.
  • We learn best by doing: Experimentation, learning by doing, feedback and reflection lay at the core of every learning experience with Guild.
  • Feedback makes us better, in fact, it’s a gift: Practice only makes perfect when we get feedback on how to improve.
  • Reflection is a need-to-have, not a nice-to-have: Reflection allows us to digest the learnings and feedback we’ve received.
  • Community matters: We’re all in this together and we expect all Guild members to appreciate the role we play in each other’s learning experience.