Advanced Coursework: Digital Marketing Certificate powered by edX –Online Program

Offered by: Wharton School of Business

College credits: N/A

Course length: 5-6 weeks per course

NEXT COURSE STARTS ON Apr 30, 2018

Overview

Education level: Master's degree preferred

Make yourself more marketable and put your career in high gear with a Professional Certificate in Digital Marketing from Wharton. Learn the key marketing skills most in-demand today: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention.

Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.

What You'll Learn:
  • How to leverage new models in business and e-commerce to increase profitability
  • New techniques in Market Research, including Regression Analysis (modeling cause and effect), Conjoint Analysis (valuing attributes and measuring preference), and Social Media Analytics
  • How to generate more word of mouth and leverage the power of social media to get your products, ideas, and messages to catch on
  • How to decide what initial experiments your company should invest in to achieve customer centricity
  • How to choose metrics to gauge and guide ongoing customer-centric efforts

Cost and Schedule

Guild provides reduced cost education for working adults. We’ll help you have an affordable path to move your education forward.

Cost

With tuition assistance, Guild students may be eligible to pay a fraction of the published cost to advance their education.

Guild students may pay as little as 0-10% of the published cost of a course or program by taking advantage of:
  • Tuition assistance benefits from your employer 
  • Guild's tuition discount, and no out-of-state tuition costs.
Talk to your Guild Education Coach about whether this program is eligible for funding from your employer!

Schedule

edX courses are 100% online and asynchronous, which means you can log in when it's convenient for you - from almost any place in the world with an internet connection. You'll be able to move through the courses at your own pace. Stay a little longer where you need or want more time, and speed through the materials that you master quickly.  
View syllabus / course list

Frequently Asked Questions


Tell me more about Guild Education.
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Guild Education partners with employers to offer a variety of online classes, programs, and degrees from top-ranked universities that you can complete while working.

You will get support from a Guild advisor, who will help you find the right program, navigate the financial aid process, and provide you with personal college and career advising to help you navigate the college process from day one to graduation.

To give employees a variety of options, Guild partners with a consortium of universities and learning providers, including Brandman University, Western Governors University, Bellevue University, and StraighterLine, in addition to offering custom content. 

Benefits of partnering with Guild include:
  • A path to finish your degree or take graduate courses, at little to no cost
  • A personal college and career adviser to help you navigate programs and offerings
  • Online classes that allow you to work at your own pace
  • Relevant classes and programs designed to help you advance in your career
  • Credit recognition for past college credits and corporate credits towards your degrees

What are Guild's guiding principles?
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  • Students first: We're here to help you, and you come first in our world. In exchange, we expect you give your all and to support your fellow classmates.
  • We learn best by doing: Experimentation, learning by doing, feedback and reflection lay at the core of every learning experience with Guild.
  • Feedback makes us better, in fact, it’s a gift: Practice only makes perfect when we get feedback on how to improve.
  • Reflection is a need-to-have, not a nice-to-have: Reflection allows us to digest the learnings and feedback we’ve received.
  • Community matters: We’re all in this together and we expect all Guild members to appreciate the role we play in each other’s learning experience.