Marketing Certificate –Online Program

Offered by: Wilmington University

College credits: 15 Credits

Course length: 7-15 Weeks

Overview

The undergraduate certificate in Marketing will prepare students to assume the role of a responsible, creative marketer.  Marketers have had to navigate a very fluid and evolving landscape over the last ten years, with the dramatic increase in use of social media sites.  The courses included in this certificate are designed to establish a sound understanding of a wide array of practical marketing activities associated with the product life cycle.

Note: Students will be held to all course prerequisites.   

Curriculum

Marketing Courses
BMK 305 Marketing
BMK 308 Global Marketing
BMK 320 Consumer Behavior
BMK 400 Social Media Marketing

Students will choose one of the following
BMK 321 Marketing Research
BMK 306 Principles of Advertising
BMK 307 Public Relations

View syllabus / course list

Cost and Schedule

Guild provides reduced cost education for working adults. We’ll help you have an affordable path to move your education forward.

Cost

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With financial aid, Guild students attending Wilmington University may be eligible to pay a fraction of the published cost to advance their education. For example, Guild students may pay as little as 10% of the published course or program cost to earn their bachelor's degree when taking advantage of:

●      Federal financial aid funds (not available for all certificate programs)
●      Tuition assistance benefits from your employer.
●      The $2,500 American Opportunity Tax Credit.
●      Guild's tuition discount, and no out-of-state tuition costs.
 
Active Military or Veteran? If so, talk to your coach or Wilmington University about your eligibility for additional tuition benefits.

Schedule

●      WilmU’s online classes are primarily offered in 15-week and 7-week formats and you can start every other month.
●      Take your classes online, with flexibility to balance work, school, family, and personal life.
●      Gain knowledge and skills that are career-relevant and can be applied tomorrow.
View syllabus / course list

Why Guild

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Affordable

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Flexible

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Supported

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The Lifelong Learning Credit (up to $2000) and the American Opportunity Tax Credit* (up to $2500) are both available annually to U.S. students.

Guild negotiates reduced tuition with partner colleges and programs, giving you affordable options from the start.

​Guild works with your employer to offer corporate tuition assistance to qualified employees.

Guild is committed to reduce the cost of higher education for hard-working adults. We'll help make an affordable path to move your education forward.​

* The American Opportunity Tax Credit is only available for eligible students in undergrad or master's degree programs. All other funding categories are available for all eligible students. Please check with your individual employer to verify your eligibility.

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Student in Guild's Management Training Program, starting her degree at CSU Global in 2017

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"Guild’s programs and services are practical and transformative. I am very thankful for Guild's on-going support and advice."

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Guild class alumna

San Jose, California

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FAQs

Frequently Asked Questions


Tell me more about Guild Education.
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Guild Education partners with employers to offer a variety of online classes, programs, and degrees from top-ranked universities that you can complete while working.

You will get support from a Guild advisor, who will help you find the right program, navigate the financial aid process, and provide you with personal college and career advising to help you navigate the college process from day one to graduation.

To give employees a variety of options, Guild partners with a consortium of universities and learning providers, including Brandman University, Western Governors University, Bellevue University, and StraighterLine, in addition to offering custom content. 

Benefits of partnering with Guild include:
  • A path to finish your degree or take graduate courses, at little to no cost
  • A personal college and career adviser to help you navigate programs and offerings
  • Online classes that allow you to work at your own pace
  • Relevant classes and programs designed to help you advance in your career
  • Credit recognition for past college credits and corporate credits towards your degrees

What are Guild's guiding principles?
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  • Students first: We're here to help you, and you come first in our world. In exchange, we expect you give your all and to support your fellow classmates.
  • We learn best by doing: Experimentation, learning by doing, feedback and reflection lay at the core of every learning experience with Guild.
  • Feedback makes us better, in fact, it’s a gift: Practice only makes perfect when we get feedback on how to improve.
  • Reflection is a need-to-have, not a nice-to-have: Reflection allows us to digest the learnings and feedback we’ve received.
  • Community matters: We’re all in this together and we expect all Guild members to appreciate the role we play in each other’s learning experience.