Master of Arts in Communication Management, Marketing Communication –Online Program

Offered by: University of Denver

College credits: 48 Credit Hours

Course length: 10 Weeks

Overview

MA in Communication Management with a concentration in Marketing Communication - Ready to learn how to create innovative, integrated, digital marketing communication campaigns that are driven by strategic objectives, reach clearly defined target audiences, and deliver desired results? 

The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.

You’ll learn to:
  • Design, manage, and measure persuasive, integrated, digital marketing communication campaigns
  • Assess the current scope and predict future trends in traditional, social, mobile, email, search, and digital marketing
  • Measure traditional and digital marketing communication efforts and create plans to adjust future campaigns based on results
  • Create strategies to elevate an organization’s or client’s marketing and branding efforts

Curriculum

MA in Communication Management with a concentration in Marketing Communication requires completion of 48 credit hours (12 courses)

Core courses - 20 qtr. hrs 

Concentration courses - 16 qtr. hrs (Choose 4) 


Elective courses - 12 qtr. hrs (Choose 3)
Electives may be chosen from among all courses in Communication Management programs. You may also select courses from other University College graduate programs with approval from the academic director. 

Your academic advisor will help you select electives that align with your career and personal goals, and your advisor will obtain any necessary approvals from the academic director.

Popular electives for students pursuing Communication Management programs include:
View syllabus / course list

Cost and Schedule

Guild provides reduced cost education for working adults. We’ll help you have an affordable path to move your education forward.

Cost

With financial aid, Guild students may be eligible to pay a fraction of the published cost to advance their education.

Guild students may pay as little as 10% of the published course or program cost to earn their bachelor's degree when taking advantage of:
  • Tuition assistance benefits from your employer
  • The $2,500 American Opportunity Tax Credit
  • Guild's tuition discount, and no out-of-state tuition costs
If you are an Active Duty Servicemember or Veteran, talk to our accredited partners about your eligibility for additional tuition benefits.

Schedule

  • University of Denver courses are offered on a quarter system, with individual 10-week terms
  • Enroll in one or two classes at a time, starting every 10 weeks.
  • Take your classes entirely online, with flexibility to balance work, school, family, and personal life.
  • Gain knowledge and skills that are career-relevant and can be applied tomorrow.
View syllabus / course list

Why Guild

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Affordable

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Flexible

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Supported

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The Lifelong Learning Credit (up to $2000) and the American Opportunity Tax Credit* (up to $2500) are both available annually to U.S. students.

Guild negotiates reduced tuition with partner colleges and programs, giving you affordable options from the start.

​Guild works with your employer to offer corporate tuition assistance to qualified employees.

Guild is committed to reduce the cost of higher education for hard-working adults. We'll help make an affordable path to move your education forward.​

* The American Opportunity Tax Credit is only available for eligible students in undergrad or master's degree programs. All other funding categories are available for all eligible students. Please check with your individual employer to verify your eligibility.

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"My General Manager says that he's seen a lot of development and changes in how I manage... I would recommend this 10/10 to anyone."

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Shania | Service Manager | Chipotle

Student in Guild's Management Training Program, starting her degree at CSU Global in 2017

Fife, Washington

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Chavonne | Paraprofessional | Denver Public Schools

B.A. in Special Education (K-12) at Western Governors University

Denver, Colorado

"Guild’s programs and services are practical and transformative. I am very thankful for Guild's on-going support and advice."

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Ming

Guild class alumna

San Jose, California

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FAQs

Frequently Asked Questions


Tell me more about Guild Education.
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Guild Education partners with employers to offer a variety of online classes, programs, and degrees from top-ranked universities that you can complete while working.

You will get support from a Guild advisor, who will help you find the right program, navigate the financial aid process, and provide you with personal college and career advising to help you navigate the college process from day one to graduation.

To give employees a variety of options, Guild partners with a consortium of universities and learning providers, including Brandman University, Western Governors University, Bellevue University, and StraighterLine, in addition to offering custom content. 

Benefits of partnering with Guild include:
  • A path to finish your degree or take graduate courses, at little to no cost
  • A personal college and career adviser to help you navigate programs and offerings
  • Online classes that allow you to work at your own pace
  • Relevant classes and programs designed to help you advance in your career
  • Credit recognition for past college credits and corporate credits towards your degrees

What are Guild's guiding principles?
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  • Students first: We're here to help you, and you come first in our world. In exchange, we expect you give your all and to support your fellow classmates.
  • We learn best by doing: Experimentation, learning by doing, feedback and reflection lay at the core of every learning experience with Guild.
  • Feedback makes us better, in fact, it’s a gift: Practice only makes perfect when we get feedback on how to improve.
  • Reflection is a need-to-have, not a nice-to-have: Reflection allows us to digest the learnings and feedback we’ve received.
  • Community matters: We’re all in this together and we expect all Guild members to appreciate the role we play in each other’s learning experience.