Master of Arts in Communication Management, Marketing Communication –Online Program
Offered by: University of Denver
College credits: 48 Credit Hours
Course length: 10 Weeks
NEXT COURSE STARTS ON Sep 10, 2018
The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
You’ll learn to:
- Design, manage, and measure persuasive, integrated, digital marketing communication campaigns
- Assess the current scope and predict future trends in traditional, social, mobile, email, search, and digital marketing
- Measure traditional and digital marketing communication efforts and create plans to adjust future campaigns based on results
- Create strategies to elevate an organization’s or client’s marketing and branding efforts
- COMM 4020 - Communication in Professions and Organizations
- COMM 4045 - Applied Critical Thinking in Communication
- COMM 4050 - Communication and Society: Theories and Applications
- COMM 4905 - Graduate Social Research Methods
- COMM 4901 - Capstone Project
- COMM 4902 - Capstone Seminar
- COMM 4904 - Interdisciplinary Capstone Seminar
- COMM 4920 - Portfolio Capstone
- COMM 4140 - Marketing Strategy and Process
- COMM 4301 - Branding and Market Positioning
- COMM 4321 - Digital Marketing Communication
- COMM 4324 - Web Analytics
Your academic advisor will help you select electives that align with your career and personal goals, and your advisor will obtain any necessary approvals from the academic director.
Popular electives for students pursuing Communication Management programs include:
- COMM 4002 - Effective Facilitation and Presentation
- COMM 4006 - Communicating Effectively in Groups and Teams
- COMM 4016 - Persuasion Methods and Techniques
- COMM 4035 - Intercultural Communication
- COMM 4144 - Public Relations Principles and Processes
- COMM 4145 - Public Relations Writing and Tactics
- COMM 4150 - Dimensions of Reputation Management
- COMM 4155 - PR/Marketing Research and Measurement
- COMM 4222 - Negotiation Principles and Practice
- COMM 4318 - Mobile Marketing
- COMM 4320 - Integrating Social Media
- COMM 4323 - Email Marketing
- COMM 4325 - Essentials of Search Marketing
- COMM 4326 - Digital Campaign Management
- COMM 4327 - Writing Digital Content
- COMM 4701 - Topics in COMM
Cost and Schedule
Guild provides reduced cost education for working adults. We’ll help you have an affordable path to move your education forward.
With financial aid, Guild students may be eligible to pay a fraction of the published cost to advance their education.
- Tuition assistance benefits from your employer
- The $2,500 American Opportunity Tax Credit
- Guild's tuition discount, and no out-of-state tuition costs
- University of Denver courses are offered on a quarter system, with individual 10-week terms
- Enroll in one or two classes at a time, starting every 10 weeks.
- Take your classes entirely online, with flexibility to balance work, school, family, and personal life.
- Gain knowledge and skills that are career-relevant and can be applied tomorrow.
Frequently Asked Questions
- A path to finish your degree or take graduate courses, at little to no cost
- A personal college and career adviser to help you navigate programs and offerings
- Online classes that allow you to work at your own pace
- Relevant classes and programs designed to help you advance in your career
- Credit recognition for past college credits and corporate credits towards your degrees
- Students first: We're here to help you, and you come first in our world. In exchange, we expect you give your all and to support your fellow classmates.
- We learn best by doing: Experimentation, learning by doing, feedback and reflection lay at the core of every learning experience with Guild.
- Feedback makes us better, in fact, it’s a gift: Practice only makes perfect when we get feedback on how to improve.
- Reflection is a need-to-have, not a nice-to-have: Reflection allows us to digest the learnings and feedback we’ve received.
- Community matters: We’re all in this together and we expect all Guild members to appreciate the role we play in each other’s learning experience.